adidas has launched a new head-to-head campaign that puts two of its most famous football boots back in the spotlight, asking fans to “Choose one” as Predator goes up against F50.
The sportswear giant has brought together a star-studded group to front the battle, with Jude Bellingham and Aitana Bonmati leading the Predator side while Lionel Messi, Lamine Yamal and Trinity Rodman represent the F50.
The campaign frames the boots as two different football identities, with Predator tied to control and command, and F50 built around speed and sharp movement. adidas’ message is simple: pick your side.
It also reveals that the Predator vs F50 concept is being pushed as a brand-wide fight between two icons, with the named players positioned as the key faces of each boot in the latest adidas rollout.
With Messi, Bellingham, Bonmati, Yamal and Rodman all involved, adidas is leaning on a mix of established winners and the next generation to drive the debate, as the Predator and F50 go directly against one another again.
