The Moroccan Football Federation (FRMF), led by Fouzi Lekjaa, is coming under growing criticism as it faces a wave of attacks described as part of an Algerian media campaign, with talk of “sleeper cells” and an intensified information war targeting Moroccan football.
According to the same discussion, the FRMF is now paying the price for a communication approach that has sidelined professional sports journalism while giving more space to influencer-style “selfies” coverage around the national team and federation activities.
The backlash comes at a sensitive moment for Moroccan football, with the federation’s media strategy becoming a central point of debate. Critics argue that weakening the role of established journalists has created a vacuum that is quickly filled by noisy, polarised content — making it easier for external narratives to gain ground.
The situation has also highlighted the fine line between supporting new digital voices and protecting the credibility of football reporting, especially when the national team and federation are under pressure from hostile messaging abroad.
