KSI has explained how a backlash surrounding Lunchly, a project linked with Mr Beast and Logan Paul, ended up helping him promote a DanTDM “diss track” that later sparked direct messages from Drake.
The YouTuber and musician said the situation was going badly at first, admitting: “We were getting destroyed!” as criticism spread online.
But KSI revealed he decided to flip the narrative by leaning into the attention and using it to drive momentum for the DanTDM track. He outlined how the controversy became part of the wider conversation, keeping his name trending and pushing more eyes towards the release.
In the same discussion, KSI also revealed that Drake messaged him in response to the noise around the diss track, underlining how far the story travelled beyond YouTube drama.
While the Lunchly backlash initially threatened to overwhelm the project, KSI’s comments make clear he viewed it as an opportunity — turning a rough period into exposure that helped the song cut through.
