{"id":7631,"date":"2026-01-24T15:37:24","date_gmt":"2026-01-24T15:37:24","guid":{"rendered":"https:\/\/bladnanews.com\/chelsea-still-without-front-shirt-sponsor-amid-ongoing-talks\/"},"modified":"2026-01-24T15:37:24","modified_gmt":"2026-01-24T15:37:24","slug":"chelsea-toujours-sans-sponsor-principal-sur-le-maillot-malgre-des-negociations-en-cours","status":"publish","type":"post","link":"https:\/\/bladnanews.com\/fr\/chelsea-toujours-sans-sponsor-principal-sur-le-maillot-malgre-des-negociations-en-cours\/","title":{"rendered":"Chelsea toujours sans sponsor principal sur le maillot malgr\u00e9 des n\u00e9gociations en cours"},"content":{"rendered":"<p>Chelsea d\u00e9butera la nouvelle saison toujours sans sponsor principal sur le maillot, malgr\u00e9 des discussions en cours avec ce qui a \u00e9t\u00e9 d\u00e9crit comme \u201c plusieurs parties \u201d.<\/p>\n<p>Le club de Premier League a continu\u00e9 de jouer avec un maillot domicile vierge durant la pr\u00e9-saison, les n\u00e9gociations se poursuivant sans qu\u2019un accord ne soit encore trouv\u00e9 pour le branding principal sur le devant de leurs maillots. Cela place Chelsea dans la situation inhabituelle d\u2019entamer une nouvelle campagne sans avoir s\u00e9curis\u00e9 un sponsor \u00e0 long terme pour l\u2019emplacement phare de leur \u00e9quipement.<\/p>\n<p>Les proches du dossier indiquent que les \u00e9changes sont actifs, mais qu\u2019aucun contrat n\u2019a \u00e9t\u00e9 sign\u00e9. Le club, selon nos informations, \u00e9value soigneusement les options, avec pour objectif de trouver le partenaire commercial ad\u00e9quat plut\u00f4t que de pr\u00e9cipiter un accord.<\/p>\n<p>Chelsea avait d\u00e9j\u00e0 termin\u00e9 la saison derni\u00e8re sans sponsor permanent sur le devant du maillot et a jusqu\u2019\u00e0 pr\u00e9sent maintenu son \u00e9quipement actuel vierge pendant la poursuite des n\u00e9gociations. Cette mise \u00e0 jour confirme que le club reste en pourparlers avec plusieurs entreprises int\u00e9ress\u00e9es, mais aucune announce n\u2019a encore \u00e9t\u00e9 faite quant \u00e0 la finalisation d\u2019un accord.<\/p>\n<p>Pour l\u2019instant, les supporters verront l\u2019\u00e9quipe continuer avec des maillots sans sponsor, Chelsea \u0153uvrant toujours en coulisses pour s\u00e9curiser un nouveau partenaire pour le devant du maillot avant le d\u00e9but d\u2019une saison charg\u00e9e.<\/p>","protected":false},"excerpt":{"rendered":"<p>Chelsea will begin the new season still without a front-of-shirt sponsor, despite the club holding ongoing discussions with what has [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":7630,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow_uzEDA:productID":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[20,1],"tags":[],"class_list":["post-7631","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-international","category-football-latest-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v27.4) - 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